Website teardown
Why is your firm missing from AI answers?
Your firm may be missing because its website does not clearly answer who it serves, where it works and what its services cost. Specific, readable pages give answer engines more useful material to cite.
A generic services page leaves the buyer's question unanswered
A list of tax, bookkeeping and advisory services may say little about who you serve. Without a city, a niche or fee guidance, an answer engine has little specific text to quote. A buyer asking about rental property taxes needs more than a broad claim of expertise.
Why another firm's own site may get cited
A focused page can state plainly who the firm serves, where it works and what the service includes. A page per service and city gives an answer engine a relevant source for that question. Each page needs useful local detail. Replacing city names in otherwise identical copy adds little for the reader.
Make the firm's identity readable
AccountingService schema describes the firm in a structured format. Include the business name, address and telephone, with areaServed and priceRange where accurate. Match those details to the visible contact page and directory listings. Name the CPAs doing the work and show their credentials.
Give buyers a fee guide they can use
Explain typical fee ranges, what the work includes and what changes the quote. Separate a simple return from ongoing planning or a complex engagement. Use your actual pricing information. A clear guide gives an answer engine concrete text to cite without guessing.
Check the raw HTML, not just the browser
Many AI crawlers often read raw HTML without running scripts. Schema injected by JavaScript at runtime may not be read by those crawlers. Include the JSON-LD block in the HTML response and verify it in the page source. Also check that robots.txt allows access to public pages.
Measure the answers before choosing the work
These gaps are possible explanations, not proof of why a particular answer omitted your firm. Track the questions, named firms and cited sources. Compare them with your site checks, then repeat the measurement after changes.